https://www.kelseylmartin.com/about daily 0.75 2025-06-24 https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/284fbc7e-82c5-4695-a7f8-113bad311f6a/IMG_0743+2.jpg https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1646768670893-MM606G86M1ET868JYQY5/IMG_0658.jpg About https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1646783174572-0X4A2UYQR3EJIUCYCCY6/2626F38A-7CF8-43AF-A080-B499EAC018F4P4050232.jpeg About https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1646859980589-0BU20AFMTUL43WBWJS8A/F14509E3-C50C-4C23-A517-3ED62100BEE9.jpeg About https://www.kelseylmartin.com/home daily 1.0 2025-07-11 https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/fa11bd47-230a-46e9-a2bd-e3abd31dfcc5/0203_gallagher_061125.jpg Home - Hi there! I’m a UX researcher and strategist with a background spanning client-focused consulting, visual storytelling, and higher education. I specialize in combining creative problem solving with rigorous, user-centered research to drive strategy and improve complex digital experiences. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1695c176-5ff5-4c59-bc98-1e3f1fa28e6f/iStock-946125958+small.jpg Home - Temple University Web & Digital Communications Email me to explore case studies from my UX research and strategy projects at Temple University. https://www.kelseylmartin.com/petcoconnect daily 0.75 2022-04-24 https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/156b4988-c0c2-47dd-a904-c4ea9a61d523/Screen%2BShot%2B2022-03-10%2Bat%2B9.19.05%2BAM.png Petco Connect https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/fb38b04e-9b90-4aa4-852b-b9c58edfd0fd/Screen%2BShot%2B2022-03-08%2Bat%2B9.58.20%2BAM.png Petco Connect https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/f300910a-1091-4943-979f-c02aebed7234/Screen+Shot+2022-04-11+at+2.28.21+PM.png Petco Connect https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/872b5baa-d36a-43be-8bc6-e45fa1943394/Petco+Interviews.png Petco Connect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/d693f782-a49a-431c-839a-cf59ab7a4ae8/Untitled+design-4.gif Petco Connect - Make it stand out “Buddies” Application by Blue Buffalo https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/2e998bcc-b06b-4626-99fc-e41c0b4327af/Happy+Path+Petco+User+Journey+Map.png Petco Connect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/5f7abee0-2b9f-4174-b94c-afc69efb2c81/Buddies+User+Journey+Map+Task+2.png Petco Connect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/a530e30e-7d23-4ac6-a384-1ea70e82312f/1.jpg Petco Connect - The Thoughtful Purchaser Mila recently noticed that her dog Luna’s skin has developed an irritation and she would like to find a solution to fix the issue. She needs a way to find new products and wishes that she could connect with other pet owners who also have dogs with this issue. “I want to make sure that I am giving Kylo the best quality of life possible. I deeply care about the quality of products I introduce Kylo to — maybe even more than I care about the products I use.” https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/464f5567-4e01-40e9-ac3a-a389f7fcf948/Sketches-+Wireframes.jpg Petco Connect - Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/8aecc585-c747-4faa-8729-dc01561982cb/Screen+Shot+2022-03-10+at+2.02.15+PM.png Petco Connect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/21151ab3-691c-45bf-aafe-8ef21dfffb36/Site+Map.png Petco Connect https://www.kelseylmartin.com/contact daily 0.75 2022-04-07 https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/fb052fb2-a36f-432e-9c9d-5765bc00fa11/98861E79-F2C3-4720-BBCF-F10ECEC8DC5CP8020789.jpeg Contact - Let’s chat! Feel free to reach out to me for more information about my work, my life, or anything in-between. kelseylmartin.ux@gmail.com LinkedIn https://www.kelseylmartin.com/work daily 0.75 2025-07-11 https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/5f64a83e-87ce-40ed-aabd-7ac9ecc466d7/iStock-946125958+small.jpg Work - Temple University Website & Digital Communications Send me an email to talk about my UX research and strategy projects at Temple University. https://www.kelseylmartin.com/omoi-zakka daily 0.75 2022-04-25 https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/cd76734a-f2a8-4698-a652-281fc710b143/User+Journey+Omoi+1.png Omoi Zakka https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/9bbfd501-bbe2-4ea2-85ab-3f5115683f8b/Crate+Navigation+2.png Omoi Zakka - Make it stand out Crate & Barrel’s navigation options (above) were straightforward and I used them as inspiration for my redesign. I was able to navigate to find my product to purchase and they included primary, secondary, and tertiary navigation to narrow my options. They also targeted product collections to me in their drop down. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/7c263955-d47d-4e47-91fa-639bd4f101df/Screen+Shot+2022-02-02+at+8.29.59+AM.png Omoi Zakka - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/9a679585-0765-45b8-9ad9-967a48600c25/Screen+Shot+2022-02-01+at+8.29.35+PM.png Omoi Zakka - Make it stand out Above, you’ll see current filter and sort options on the Omoi Zakka website. The product page had no options to filter by type, only availability and price. Sort options were limiting as well. I had to go through several pages of content to see all categories and find a card to my liking for purchase. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/72ff1821-3560-4897-bbbc-31bff8fcaf65/Omoi+The+Rest+Accordion.png Omoi Zakka - Make it stand out Navigation on Omoi Zakka’s website was difficult. The global options hid in the background imagery of the website. Navigation verbiage of “The Rest” and “Office” and were unclear. When expanded, the resulting categories remained unclear, such as “entertain” “send” “relax” and “carry” (above). This made finding a product difficult. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/77f332be-9d10-4b01-b388-9b3e8162a8d3/Site+Map.png Omoi Zakka https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/0ff72a46-9042-4885-8112-81c6670a7ede/Lauren+Photo.png Omoi Zakka https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/72a1c188-b392-4280-993e-d7d23b15031f/Omoi+Zakka+User+Flow+1.png Omoi Zakka - Make it stand out Task One: Find and order a Valentine’s day card. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/ed3f0353-3824-4205-98d9-568677124fe2/Omoi+Zakka+User+Flow+2.png Omoi Zakka - Make it stand out Task Two: Review a previous purchase and include a photo and video. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/faa584ce-3919-4a83-9c3a-beb9a8cf0661/Omoi+Zakka+Sketches.png Omoi Zakka - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/c5178258-88db-47f7-92b4-2da7f37f9816/Omoi+Zakka+Wireframes.png Omoi Zakka - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/f3e2d4b9-7dd6-4441-9539-984e39f377a0/Original+Site+Color.png Omoi Zakka - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/966896ea-8434-4ff1-a30b-14f49ecae156/New+Color+Application.png Omoi Zakka - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/7bbac3d2-00d4-40a7-a0e0-ea2e4f1b763b/Split+Complementary+Color+Discovery.png Omoi Zakka - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/13f171fa-ad98-4f3d-8cd9-54c075ecf873/Untitled+design-2.png Omoi Zakka - From here, I finalized my Figma prototype and moved onto user testing. I gave 5 users 2 tasks and recorded their experiences in the prototype. All users were able to successfully complete the tasks and they provided me with feedback for improvements. Although the prototype experience for users was overall positive, our testing resulted in 4 main iterations. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/0c030e58-1bc6-4e54-9083-b589047b0ef2/Iteration+4.png Omoi Zakka - Make it stand out Iterated Design https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/cd5a25e7-dc7a-48ae-93ab-35f22b0f3456/Design+4.png Omoi Zakka - Make it stand out Original Design https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/3b769901-05ad-4218-b350-07d725f8b0d3/Screen+Shot+2022-02-08+at+8.11.16+PM.png Omoi Zakka - Make it stand out Original Design https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/a8c7a1ef-13ea-4bba-9669-534073e34b53/Design+3.png Omoi Zakka - Make it stand out Original Design https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/65334132-47de-415b-9a42-bc80fc78695f/Omoi+Iteration+1-2.png Omoi Zakka - Make it stand out Iterated Design https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/ddec272c-8f8d-4a98-ba18-c3c805c1ece3/Iteration+3.png Omoi Zakka - Make it stand out Iterated Design https://www.kelseylmartin.com/keepfluent daily 0.75 2022-07-15 https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/d60946a3-7054-4d60-93e9-8c7760342fd1/User+Journey+Map+1.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/6bc1815e-3b37-43a7-9970-614193bcbb02/Preexisting+Website+SUS.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/081276b0-df22-471a-9448-febc34d1e76a/Jessica+Persona.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/93bdbd70-c0a9-49c4-ae88-bb7b2a9e52b9/KeepFluent+Feature+Prioritization+Map.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/4ae996f5-4be3-420d-b6e3-97432bf155ce/User+flow+2.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/9cd194f6-a472-482b-9a99-38613576aa86/User+flow+1.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/2ba0f05c-4f78-4b8d-994c-c28df3979b5f/Text+Styles.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/e66c48a3-9975-432a-a456-3dee2e762f57/Color+Palette.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/e08ea816-0b3d-4667-a1b4-8e6fcf7faedd/Copy+of+Keepfluent+coming+soon-3.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/d5c3b946-9740-4026-87e9-443a20cf571c/User+Journey+Map+2.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/feeac100-92fc-495c-82f1-f0cd57527d1a/New+Website+SUS.png https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1657839946521-ME66YKRWOGW1R5GXH72E/Screen+Shot+2022-07-14+at+6.03.20+PM.png KeepFluent - Labeling Clear Labeling of the Hamburger Menu https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1657839946599-9HF2DH3ABQW1R6VF2QGQ/Screen+Shot+2022-07-14+at+6.03.41+PM.png KeepFluent - Instructional Text Direct Descriptions of Form Requirements https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1657839947091-V7A79K2I0XBEWCP1IXD7/Screen+Shot+2022-07-14+at+6.03.50+PM.png KeepFluent - Help Buttons Integrated Help Buttons for Instant Assistance When Needed https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1657839947248-6A9STLDCD2JA28TUVSOK/Screen+Shot+2022-07-14+at+6.04.01+PM.png KeepFluent - Accessibility Larger Buttons & Text https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1657839947803-K32AVLGFY0O8G1L7K7NZ/Screen+Shot+2022-07-14+at+6.04.11+PM.png KeepFluent - Dashboard CTA Buttons Increased CTA Buttons on Dashboard for Convenience https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1657839947860-XP7JFX1FP8OYE6DDWCV1/Screen+Shot+2022-07-14+at+6.04.31+PM.png KeepFluent - View All Members CTA Button to View and Invite Members Individually https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/1657839948634-R9N5HGWZUT4ORHJ7VT1E/Screen+Shot+2022-07-14+at+6.04.39+PM.png KeepFluent - Spacing & Hierarchy Revisited Spacing and Layout to Improve Legibility https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/7af5f96f-0ff3-4570-9aaf-6140a4cfa9c5/Screen+Shot+2022-05-19+at+6.15.12+PM.png KeepFluent Competitor: Aunt Bertha. Simple and direct onboarding process for organizations with a thorough approval process. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/b172d3be-8b10-4bf3-bb00-a04d3184a0d4/Screen+Shot+2022-05-19+at+6.21.32+PM.png KeepFluent Competitor: NowPow. Clear communication to users through thoughtful UX writing, and strategic UI elements with accessible CTA buttons. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/23e18a1a-ccef-492e-b7bd-4f1cd230c0cd/Screen+Shot+2022-03-16+at+3.43.16+PM+%282%29.png KeepFluent Comparative: Eventbrite. Page by page event creation process for users with a simple, streamlined template for event pages. https://images.squarespace-cdn.com/content/v1/6226204db9e2a03eb4b38ca5/beb75d20-a12f-444f-89ca-1881fbcfd85c/Screen+Shot+2022-05-19+at+6.34.59+PM.png KeepFluent Comparative: Facebook. Event pages are identical, fillable templates with options to add images for personalization. Simple overview of event details and preview page with invites categorized by groups for easy additions and sorting.